What are the most fashionable essences at the moment?
For lovers of the latest perfume trends, it is impossible to miss the notes of rose, a timeless plant that is interpreted in a fresher and more dynamic key, suitable for romantic and delicate women.
Again, jasmine prevails considerably, which lends itself to the creation of both men’s and women’s fragrances, as does ylang ylang with its more oriental and mysterious notes.
These are mixes that ensure a unique and ever-changing result depending on the balance and combinations, which now also include orange blossom, with its sour nature reminiscent of summer and sunshine.
We are talking about solutions for men and women, to be combined with woody and persistent essences in the first case and more delicate in the second, also paying attention to the natural smell of the skin, which changes from person to person and affects the final result.
Format and packaging
When buying a perfume, the eye also wants its part and therefore the major brands pay great attention to packaging and the choice of fun bottles that strike the imagination.
A lot of emphasis is placed on modern shapes, intense colours and daring combinations, proposing human figures, objects or echoing the vintage bottles that occupied grandmothers’ dressing tables.
Often the packaging is embellished with interesting fabrics, such as velvet or satin, precisely to give a precious effect to the composition and differentiate it from its competitors.
Trendy men’s fragrances
Men have recently started to take more and more care of themselves and therefore perfume has become an essential element in communicating their personality.
Brands have decided to focus heavily on his masculinity, incorporating leather notes in some of the most popular fragrances.
Again, it is wood and a slight hint of amber that dominates, giving a softer nuance to the composition while still keeping it strong.
Half-measures have been abandoned, with the rediscovery of spices once again with an oriental flavour, almost as if to evoke a distant dimension of discovery and enhance new experiences.
The packaging steals the eye by its shape and colour, with black and dark brown present in different variants, belonging to all price ranges and pleasing to the sense of smell.
If you have decided to renew your image, it is impossible not to start with the perfume and the new market trends, in line with the fast-moving world but still linked to distant and fascinating atmospheres.
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